KeepFocus Cards is a unique platform specifically designed to encourage behavioural change amongst tenants in apartment buildings.
Energy consumption is an unconscious consumption to many people, who do not pay it much attention in their everyday lives, and the greatest challenge to achieve behavioural change is to establish a personal interest in one’s own energy use.
Concrete action proposals
KeepFocus Cards lowers the level of abstraction and provides tangible and intelligible suggestions for small changes in our everyday lives that will allow us to save energy and money.
KeepFocus Cards is an individual service that highlights each resident’s use of electricity, water and heat. In itself, this information does not inspire to change, but when seen in relation to previous consumption patterns, other tenants or actual costs, a motivation for monitoring the use on a regular basis and following the results of even small changes is developed.
How KeepFocus Cards works
The service is available from a link and may be accessed from a browser (on computer, Mac, iPad or other tablets).
The link takes the resident directly to his/her own profile, where a range of energy cards are displayed. Some show the consumption level of electricity, water and heat, whereas others provide tips for changes that will affect the energy use in a positive direction.
The elements of Cards
KeepFocus CARDS is developed to motivate residents to take ownership of their energy consumption by presenting their consumption information to them in different ways that will raise awareness.
The service consists of three main types of information:
The consumption displays show the residents’ electricity, water and heat consumption. Consumption figures seen isolated can be hard to relate to, so in order to increase interest, the tenants are presented to different angles to the same information.
A tenant can set alarms to go off in case of irregularities. It may be warnings about unusually high consumption or poor quality of the indoor environment, and the alarms are supplied with specific suggestions of what could be wrong and suggestions for appropriate actions to be taken.
Cards also include a range of practical tips for ways to reduce the energy consumption.